digital trends in food and beverage industry

(Source: Customers who are referred to by other customers have a 37% higher retention rate. These educate users about your business, helping them find, contact, visit and visualize it. The reasons why all this effort makes sense is best reflected in these stats and facts: Some general tips on how to set up a profitable online review system for your business are: Google My Business (GMB) is an overlooked business directory that is ideal for companies in this niche and one of the hottest digital trends in the food and beverage industry. 1. October 21, 2019. (Source: Think With Google). High cost-sensitivity . Each member firm is responsible only for its own acts and omissions, and not those of any other party. In this article, we will look into some of the most effective digital trends that will help food and beverage businesses gain more customers in 2020. To make the most it, create content around: YouTube enjoys a great following among food & beverage customers. Here are some of the top ingredient and flavour trends that have impacted the 2020 food and beverage industry and will remain to please customers in the coming years. 91% Of Customers Read Reviews. Having a reputation management strategy in place pays off, as online reviews are the second most trusted source of online information. This report features the trends we believe to be shaping the food & beverage industry in 2019: lifestyle adjustments – from vegan to keto; “hot” ingredients – such as cauliflower, tea, coconut, cold brew coffee and nut butters; stress-free solutions – such as on-the-go BFY consumption; and the search for quality protein and “healthy fats” is changing the industry this year. Leverage Their Enthusiasm. (Source: Think With Google). To gauge the transformative impact of a variety of digital methods and strategies within the food and beverage industry, RSM conducted a survey of middle market businesses late last year. 5. Who should be leading and guiding decisions related to technology efforts within the business? Whether they are seeking culinary tutorials or reaction-video entertainment, this audience is highly engaged – an ideal opportunity to gain more eyes and dollars for your brand. Our clients benefit from solutions like machine learning and analytics, automation, customer data, remote sensing, farm robotics, and agile transformations. eCommerce sales will account for 20% of retail sales globally in 2022. Norway's food and beverage service industry generated increasing revenues during the period from 2008 to 2018. 7. 3. Top 7 Digital Tactics To Attract More Customers For Your Food & Beverage Brand. An overwhelming 92% of people trust recommendations from people they know. Insights into digital trends in the food and beverage industry. Modern consumers seek more nutritious options, which has prompted beverage companies to innovate low- and no-sugar drinks while retaining enticing flavours. Some of the best practices for optimizing your GMB page in 2020 are: Word-of-mouth has been one of the most powerful marketing channels since the infancy of trade, and it its power translates to the digital environment unscathed. Visit rsmus.com/aboutus for more information regarding RSM US LLP and RSM International. The smarter move is to take these trends on board. Bolder flavors are here to stay. Click through the gallery to see them all. The nitro trend has already hit the beer and coffee markets, to the delight of … This is the growing consumer trend of eating healthy foods that promote phys… Almost Half Of the Small Businesses In The US Do Not Have A Website. (Source: Stella Rising). Food Delivery. Out of the numerous ways to attract new customers, the following nine will prove to be the most efficient this year – and we have research to prove it. What challenges, concerns and risks are executives encountering? Looking to grow your brand online? More businesses in the food & beverage (F&B) industry are now investing in digital innovations due to the fast-paced evolution of technologies and the changes brought about by the Covid-19 pandemic. Social media packs enough punch to claim that it is one of the most lucrative channels for the food and beverage sector, because: Instagram, Twitter and Facebook users love food & beverage brands, making these some of the most effective channels to leverage in your digital strategy, both in terms of cost and results. Stay on top of the latest business insights and strategies to mitigate coronavirus fallout and risks for middle market companies. (Source: BrightLocal), Each month, an average business gets 59 actions from Google My Business listing. Food and drink products are something your customers are passionate about. New Era of Voice Technology: Voice technology is not something new. The eCommerce market is still underused in the US. Digital Market Outlook ... Industry-specific and extensively researched technical data (partially from exclusive partnerships). Gain insights into key technology strategies to stay ahead. Leverage Their Enthusiasm. (Source: 86% of millennials turn to YouTube for guidance on topics like preparing meals. To incorporate consumer advocacy in food and marketing businesses in 2020: Food & beverage brands stand to gain a lot from eCommerce: However, whether you are looking to sell online or not, digital presence can be a powerful tool to expand your market and support almost every stage of your sales funnel. Because the food and beverage industry faces unique challenges (seasonal changes, demand for differentiated SKUs, increasing regulatory/quality restrictions, complicated production planning and the sheer scale of production), it is uniquely situated … (Source: 79% of users trust blogs for information about food. Almost half of all adults watch food videos on YouTube. 64% Of Consumers Use Google My Business To Find Business Info. (Source: Interest in cooking skill videos have skyrocketed 110% in 2018. Home Digital Trends Digital Trends In Food & Beverage Industry: 7 Strategies To Gain More Customers In 2020. These solutions can streamline supply chain, identify and track consumer preferences, and manage compliance needs, to name just a few critical areas; they can also provide in-depth analysis and valuable forecasting capabilities for smarter measurement and improved business decision-making. Siemens frequently Carol C. Lapidus  Low/no sugar. (Source: Food bloggers have four times as many followers than any industry. (Source: Find the perfect consumer advocate for your brand: Target social media civilians (i.e. Optimize Your Profile To Drive More Traffic To Your Physical And Online Stores. Without a doubt, the food and beverage Industry is undergoing a revolution. In this article, food industry leaders and innovators weigh in on top trends driving change toward a healthier and more sustainable food future. The food industry is evolving rapidly. Overall, COVID-19 has caused changes to traditional norms in the food and beverage industry. Identify the places to recruit these advocates from: Look to your customer base and your competition to identify the right candidates for your advocacy marketing strategy. The member firms of RSM International collaborate to provide services to global clients, but are separate and distinct legal entities that cannot obligate each other. Extra tip: 2020 will continue to see the growth of the organic, vegan and sustainable food & beverage trends. Encourage Customer Advocacy To Increase Sales & Retention. While findings were compiled prior to the coronavirus pandemic, much of the analysis and insights can be applied in this post-COVID-19 world. Food and beverage forecasting is not a science, and just like in any art form, trends in the foodservice world are constantly shifting to reflect the changing interests and needs of our guests and consumers. Canned wine, hard … When a prospective customer searches for your business on Google, the GMB page will show your working hours, website, location and photos at the top of the search results. Customers have become increasingly receptive to different cuisines … Predictions for food industry trends in 2021 include plant-forward products, personalized nutrition, omnichannel distribution and technology to drive the year towards new innovative products and creative solutions to complex problems. However, are middle market food and beverage companies optimally harnessing the full power of digital? While already a trend in the sense that people have adopted food delivery and takeout out of sheer necessity, these actions will become a regular habit in 2021. You can incorporate video, or more specifically, YouTube marketing into your digital strategy via: Video can help your food & beverage brand to: Your F&B business should encourage customers to leave reviews that you need to monitor closely for higher customer satisfaction. Food content has generated nearly 41 billion views on YouTube. non-influencers) who are active and passionate about your brand. Social media packs enough punch to claim that it is one of the most lucrative ... 2. Convenience. and mass production, as well as a growing variety of flavors and innovative packaging, are hot topics. The right digital strategies can provide food and beverage companies a variety of benefits, from addressing increased labor costs to optimizing processes and operations. Top trends in the food and beverage industry According to 2019 data from eMarketer , grocery e-commerce will grow 18% this year in the U.S. alone — and will rank as the fastest-growing product category online. (Source: Generally, online reviews are the second most trusted source of information for users. 1. (Source: Introduce your product to new audiences and gain larger following, Educate the audiences on the use and versatility of your products, Increase trust in the quality of your product, Organic / vegan / allergen-free product composition, Environmental and social benefits of your production process, Environmentally and socially responsible values and motives. (Source: Educate your audience on your product portfolio, Educate your audience on the use of your products and their versatility, Gain customer loyalty through user-generated content, Run promotional campaigns to increase store traffic. We bring you the top 10 most-read trends stories from the food and beverage industry in 2020, with trends such as e-commerce, sustainability, food safety and security and dairy trends coming up on top. While photos and videos of artfully prepared meals fill our Instagram and Facebook news feeds, so too are petitions against food producers, restaurants and other businesses, as well as stories and photos of meals gone wrong or poor customer service. Social media is the best place for reaching new and retaining old customers for F&B businesses, as brands from this vertical perform best here. Millennial food lovers are a loyal audience—one that’s powered a 280% growth in food channel subscriptions year over year. Many companies are leveraging technology and data to achieve business goals, but need to remain mindful of the new risks this can introduce. (Source: 6 out of the 10 most popular brands on Facebook are in the food and beverage industry. (Source: BrightLocal), Improves business visibility through local SEO, Helps you understand your customers’ behavior. This market’s growth rate and volume of consumption will make it more competitive than ever. However, new trends point towards digital disruption finally resulting in the growth of food and beverage industry e-commerce. Are organizations seeing return on their digital investments and how should they measure these outcomes? As food and beverage businesses move beyond the effects of the pandemic—from revive to thrive—it’s hoped that this report will provide organizations ideas and opportunities for improvement, affirm ongoing digital strategies and provide comparison analysis of industry peers. The amount of data required to successfully proceed in food and beverage … RSM US LLP is a limited liability partnership and the U.S. member firm of RSM International, a global network of independent audit, tax and consulting firms. All of our interactions with food have become hyper-digital and socially shared. From the billion-dollar club, to the worlds fastest growing companies, this community is one of a kind. 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